This technique encourages visitors to keep coming back to your site. Publish a short (or long) informational email mini-course. Provide genuinely useful content. Starting gradually, after you've won the trust of your readers, weave relevant affiliate links into the messages. Also, give your readers reasons to visit your site, giving them links to related articles on your site. These pages can contain both affiliate links and AdSense ads.
To retain your readers' interest, at the end of each message, give them a little teaser telling them what they'll get in the next message in the series. The autoresponder service we recommend is Aweber With only one subscription, it allows you to publish newsletters and autoresponder courses from different domains. Some smart marketers using this technique don't send the mini-course via email. They just send out a memo announcing when each new part is online. Doing this helps you evade spam filters - the shorter the message, the more likely it is to get through. Also, it gives you an opportunity to get eyeballs in front of the affiliate links or AdSense ads on your site.
27. Make helpful posts in forums.
Join forums in your niche and promote your site in your signature. Be careful. Read the forum instructions first or you're likely to annoy forum moderators and forum members who have been there for years. Lurk and learn. Some forums allow signatures. Some don't. Some won't allow words like "See the link in my signature". Tread carefully. You also need to remember that many affiliate agreements specifically say that posting an affiliate link on a forum is regarded as spamming. Ignoring this rule can get you dumped from an affiliate program. You could lose any commissions you've earned. Build your reputation by posting genuinely, helpful, useful comments. If you think carefully of ways to provide truly USEFUL content that people will talk about, you'll automatically end up with lots of free, one-way links to your site as people recommend it without even being asked to do so. Do a search in Google for yourkeyword + forum yourkeyword +"message board".
28. Write keyword-rich press releases.
Write keyword-rich press releases and submit them to such places as PRWeb, URLwire, BusinessWire, PR Newswire and Market Wire, publicizing your new site, or a new section of your site. Press releases can give you a burst of immediate traffic AND provide long-term links to your site. They may even result in journalists phoning you for an interview. A few years ago, the main aim of a news release was to catch the attention of an editor or journalist. These days, you're often aiming directly at Internet users. When writing the news release, keep the reader in mind all the time. You must catch the reader's attention very quickly, using phrases that entice the person to read the article AND click on a link to visit your site - either to the main page or to a special landing page. Write the press release as though you're writing an article for a newspaper. This means you must have a short, snappy introduction. Write concisely. Write the most important point in the FIRST sentence. Then write your second most important point, and so on.
29. Create a lively blog or blogs.
You can create a blog easily and free, without knowing any HTML. When you add a new page to your website, mention the new page in your blog. Make friends with other blog publishers and get links from them. Here are some good tips on how to increase the chance that someone will
link to your blog post:
http://www.howlinkable.com
When you post a message in your blog, your blog software should automatically send a ping to the main blog search engines, such as Technorati, and other sites. Learn how to do this. Here's a nifty tip. You can get your lastest blog post listed in Google quickly by using Google Sitemaps. Services such as Feedburner.com allow your blog's feed to be distributed easily to your site's users. They also allow email subscription of your feeds.
30. RSS: Make it easy for people to read your blog.
Some people will visit your blog to read it. Others will use an RSS reader on their computer or a web-based service such as MyYahoo! You can make it easy for such people to subscribe to your blog by adding a special little RSS, XML or MyYahoo! graphic to your blog. Some websites add a dozen or more such special graphics to their blogs.
31. RSS to email.
Some people don't like using RSS readers. They would prefer to get your blog posts via email. You can help them do so by using RSS to email services such as FeedBlitz, Bloglet or Rmail.
32. Remove broken links.
Remove all broken links from your site. Search engines don't like them. You can get free link checking software - Xenu's Link Sleuth - which you download and install. A web-based link checker I've used for years and recommend is LinkAlarm.com. It's very easy to use. If you're fortunate enough to have built your site using Site Build It! you'll have discovered that it has a free link checker which automatically advises you of broken links. That's a wonderful bonus. There's another good - free - way to check for broken links. If you create a sitemap using Google SiteMaps, one of the benefits is that Google will tell you about pages it can't crawl and links it can't follow. You can see where problems are occurring and fix them. Using Google SiteMaps is also a reliable way of making sure that Google knows about every page on your site.Site Build It! also automatically creates your Google SiteMap for you. You don't have to lift a finger.
33. Attract new audiences with your own podcasts.
A podcast is a sort of audio blog, distributed via RSS. The audio files can be downloaded to iPods or any computer or MP3 player. People can subscribe to your broadcasts via RSS feeds and automatically receive them. If you create your own informative, useful podcasts, you can reach a whole new audience. You'll need to get your podcasts listed in podcast directories such as Podcast.net. Make sure you use an eye-catching title for people scanning the directories. Large, popular directories of podcasts can be found at Feedburner.com and Apple's iTunes Music Store
34. Use reliable web hosting.
Use a good reliable web host. If your site is down when Google's robot comes visiting, your site is likely to disappear from the index. Many really "cheap" web hosts can end up being very expensive. If you have a bunch of sites, use several different web hosts. It's a form of insurance in case of disaster. Web hosts sometimes go out of business without warning. Use backups.
35. Analyze and tweak your internal linking.
Consider how your pages are linked. Changing your linking structure can increase or decrease a page's PageRank, which can give you a little boost in search engine rankings on your most important pages. There's a logical, sensible reason for doing this. You WANT more links to your important, income-generating pages and fewer links to obscure pages. Some webmasters use rel="nofollow" tags on links to certain pages, reducing PageRank flow to those pages. To me, this seems risky - surely Google would regard it as behavior aimed directly at search engines, not humans.
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