Positioning yourself as a personality or expert in a particular field has all sorts of advantages, one of the most important being that it can help you get links to your site without having to ask for them. It also builds trust, helping encourage people to buy from your site. Positioning yourself as a personality or expert - or both – is much more challenging than building an anonymous mini-site, but the rewards can make it worth while. It's also a way of future-proofing your business because it makes your site stand out from all the hundreds or thousands of other sites in your niche. Once you start receiving a bit of publicity, people who are writing articles or books will want to interview you. The resulting publicity leads to more interviews... It has a nice snowballing effect.
47. Combine joint ventures AND email captures.
Ebook authors do joint ventures with website owners and newsletter publishers not just to sell products, but also to get a huge rush of website visitors and to collect email addresses. Consider how most ebook authors do joint ventures. They write a book or create a product, contact a few dozen newsletter publishers giving them a review copy and ask them to promote the book for a generous share of the revenue. Depending on the quality of the preselling and the quality of the sites salesletter, about 90 to 99% of the people who arrive at the site leave without buying anything. What a dreadful waste of hard-earned traffic! More cunning marketers create an email capture or NameSqueeze page. They give away a useful free report or mini-course. If visitors want it, the only way to get it is to hand over an email address. Their free report or mini-course then promotes the ebook. It's extra work, but this technique captures many more email addresses (for more repeat visits) and increases the number of sales.
48. Place a link in Yahoo! Answers "sources".
At Yahoo! Answers, the people who answer provide free answers. Answer some questions there. In your answers, you can list "sources" (links) for more details. The "asker" can vote a particular answer the "Best Answer" and that answer is given special prominence. Other users can vote, too. If you click on the "Report Abuse" link and check the available categories, you'll see that "advertisements" are banned. However, I've spotted some affiliate links posted as sources. Rather than posting an affiliate link, I think it would be more useful - and natural - to link to your own website, perhaps to a newsletter sign-up page or to a page offering a free report.
49. Add sticky content.
Sticky content, says Wikipedia, is website content:
“which has the purpose of getting a user to return to that particular website. Webmasters use this method to build up a community of returning visitors to a website". Examples of sticky content include chat rooms, forums, web mail, Internet games, weather, news, horoscopes, and recipes. This is a HUGE topic. Try a Search in Google for "sticky content". This technique works brilliantly for many websites. Look for opportunities where you can encourage other people to add free content to your site. Also, remember that sticky content isn't just words. It can be photos, audio, and video.
50. Buy ads in newsletters.
People reading online newsletters are often skimming, not reading carefully, so you'll need a bold, eye-catching ad. Instead of merely advertising your website or an affiliate product, send people to a page where you offer a free report or mini-course in return for their email address. You'll get more bang for your buck by doing this. Instead of just building the affiliate vendor's business, you're building YOUR business.
No comments:
Post a Comment