50 Ways To Drive Traffic To Your Website - Part 2

In the previous part 50 ways On how to drive traffic to your website,  we described 5 ways to drive traffic to your website. Now I will tell five more ways to drive traffic to your site.



6. Choose your name wisely

Choose a memorable domain name. If you're launching a new site, choose a name people will remember easily. Ask Yourself "Will people remember my domain name?"Try to choose a name which won't be confused with similar names. You don't want people typing your competitor's domain name when they’re trying to find your site. NameBoy.com has a handy tool to help you choose domain names. Also, you can find a surprising number of good deleted (expired) domain names at Whois.net

7. Buy the wrong domain name, too.

If you think people may confuse your domain name with a similar name, try to buy that name, too.Here is an example sometimes when newsletters mentioned AssociatePrograms.com they put the "s" in the wrong place and called it "AssociatesProgram.com". So when that wrong domain name became available, buy it. Now, if you muddle up the name and type "AssociatesProgram.com" you're automatically redirected to “AssociatePrograms.com”. It occurred to me that people in the United Kingdom, Australia and New Zealand, who think "programs" is spelled "programmes", might also have trouble getting my domain name right. So I bought AssociateProgrammes.com, too. It also redirects to the correct domain. A good domain name registrar will make it very easy for you to redirect one domain name to another. 000Domains.com is one that does.

8. Make your domain name easy to read - especially if it's a .NET

Which of the following is easier to read and understand? www.incomefigure.com or www.IncomeFigure.com. See how using a capital letter at the start of each word makes the second domain name easier to read - and easier to remember. Whenever you mention your domain name anywhere, ALWAYS present it in its most readable form. A good place to start doing this is in your email signature file. If you're unfortunate enough to have bought the ".net" version of a domain name because someone raced you to the ".com", help people to remember your site by writing it like this...

Example.NET

Being MEMORABLE helps you get more repeat visitors.

9. Use appropriate keywords in your image file names.

You can get hundreds of visits a month from people who are searching for images. I'm not sure how valuable those visitors are, but I didn't have to do anything very special to get them. Google Images - http://images.google.com - makes it easy for people to search for graphics online. To take advantage of this, when choosing the file name of an image on your site, use an appropriate key phrase, for example, "book-ends.jpg" if you're promoting book ends. When you search in Google Images for "book ends" I discovered that the very first search result was for a page which did NOT contain a graphic of book ends! Instead, the page contained a "book ends" LINK to a book ends graphic on a second page. It if suits the design of your site, you may want to experiment with this technique. I'm not sure how much use traffic to images is, but if it's ADDITIONAL traffic you can get simply by choosing image file names carefully, it's worth having.

10. Do REALLY SERIOUS keyword research.

If you want to get LOTS of traffic from search engines, you need to find out the exact phrases which people are typing into search engines. There are free tools available for this, but they're not nearly as useful as the more comprehensive paid tools. For example, if you're using the Overture keyword tool for your research, be warned, its results can't be trusted. The Overture tool is useful to give you a quick rough guide, but NOT for serious research. "The harder it is to discover a certain search phrase (getting traffic), the less competition you will have in the SERPs (for that search phrase). If a keyword research tool is free and popular, how many competitors will you have for the phrases you discover there?"