11. Try This Page Titles Experiment.
Here's a good way increase your traffic. Go to Google and type any phrase into the search box. Look at the titles of the websites in the top 10 rankings. Which ones catch your eye and tempt you to click on the link? Some are dreadfully stodgy, boring. Some are merely a long list of keywords. Some are good. Some are junk. Good titles are written for search engines AND humans. Now look at the titles on your site. Start with your most important pages.
Rewrite them to make them more eye-catching. Now go to Google and do a search of your site like this “site:example.com”. Study the page titles. If you own a large site created over many years, you may be horribly embarrassed at just how BAD some of your page titles are. Do you want to find some examples of good titles? Simply go to Google and do some more searches. Don't stick to your industry. Type in all sorts of different phrases and study the titles that appear in the top 10. You'll soon be brimming with ideas on ways you can improve your page titles.
Checking how enticing the information is in your meta description tag can help, too. Some search engines display this information in their search results. If you have a well established site, you may have written many of your page titles and meta descriptions years ago when you knew less about marketing than you do now. If so, it's time for another look at them.
12. Organic SEO - a Few Key Points.
Search engines are getting cleverer all the time. You can try to outsmart them but to me it makes more sense to work WITH them. They're gradually getting better at sifting out low quality websites and ranking them poorly. So build high quality websites containing genuinely useful material that other people want to link to. The basics of good search engine optimization are fairly simple. Here's a very quick summary:
•You need to make it easy for a search engine to figure out the topic of your page.
•Find appropriate keywords or key phrases and use them in the title, in the page heading, in the introduction, throughout the article, in the meta description, in alt tags, at the end of the article, in links on the page, in bold or italics, and perhaps in a list on the page.
•Use key phrases in your file names, for example: keyword1-keyword2.html.
Rewrite them to make them more eye-catching. Now go to Google and do a search of your site like this “site:example.com”. Study the page titles. If you own a large site created over many years, you may be horribly embarrassed at just how BAD some of your page titles are. Do you want to find some examples of good titles? Simply go to Google and do some more searches. Don't stick to your industry. Type in all sorts of different phrases and study the titles that appear in the top 10. You'll soon be brimming with ideas on ways you can improve your page titles.
Checking how enticing the information is in your meta description tag can help, too. Some search engines display this information in their search results. If you have a well established site, you may have written many of your page titles and meta descriptions years ago when you knew less about marketing than you do now. If so, it's time for another look at them.
12. Organic SEO - a Few Key Points.
Search engines are getting cleverer all the time. You can try to outsmart them but to me it makes more sense to work WITH them. They're gradually getting better at sifting out low quality websites and ranking them poorly. So build high quality websites containing genuinely useful material that other people want to link to. The basics of good search engine optimization are fairly simple. Here's a very quick summary:
•You need to make it easy for a search engine to figure out the topic of your page.
•Find appropriate keywords or key phrases and use them in the title, in the page heading, in the introduction, throughout the article, in the meta description, in alt tags, at the end of the article, in links on the page, in bold or italics, and perhaps in a list on the page.
•Use key phrases in your file names, for example: keyword1-keyword2.html.
•Use synonyms and word variations naturally throughout the page.
•When linking to your pages, use appropriate keywords in the anchor text (the words people click on). Do this for links throughout your site, and also on other people's sites which link to yours. Vary the anchor text.
•For internal links, it's better to use text than graphical links.
•Create a logical navigation system so that humans and search engines can easily find the content on your site.
•Get links from other sites to internal pages as well as to your main page.
13. Submit to The Main Directories.
The more high quality links you have to your site, the more impressed the search engines will be. Start with major directories such as...
Yahoo!
DMOZ.org
sbd.bcentral.com
•When linking to your pages, use appropriate keywords in the anchor text (the words people click on). Do this for links throughout your site, and also on other people's sites which link to yours. Vary the anchor text.
•For internal links, it's better to use text than graphical links.
•Create a logical navigation system so that humans and search engines can easily find the content on your site.
•Get links from other sites to internal pages as well as to your main page.
13. Submit to The Main Directories.
The more high quality links you have to your site, the more impressed the search engines will be. Start with major directories such as...
Yahoo!
DMOZ.org
sbd.bcentral.com
...and move on to...
Gimpsy
Skaffe
Joeant
GoGuides
Business.com
SevenSeek
ThisIsOurYear
LookSmart (probably too expensive) BlueFind
WowDirectory
Best of the Web
GeniusFind
Be sure to read the submission rules carefully at each site. This will slow you down but it increases your chances of getting your site listed. Listings can last for years, so it's worth while taking your time to get the details correct.
14. Submit to Niche Directories.
Search for smaller, specialist directories in your niche. For example, if your site is on a health topic, look for health-related directories.
How to find niche directories:
• Go to Search It! (It's a very handy free research tool.)
•Scroll to the Search Category, "Specialty Hubs and Directories"
•Choose one of the 4 options in STEP 2
•Read the "Click Here for Information..." help before proceeding
•Complete STEPS 3 and 4, and then click on Search It!
•Read the tutorial. It tells you what to do with the search results
•Get your search results. You should be able to find relevant, themed hub sites and directories which will list
your site. Some charge a fee, some are free.
15. Submit Brief Hints to Newsletters and Blogs.
A brief, useful hint published in an archived newsletter can give you a link to your site for many years - perhaps even a decade or more.
You can also submit tips to blogs.
Gimpsy
Skaffe
Joeant
GoGuides
Business.com
SevenSeek
ThisIsOurYear
LookSmart (probably too expensive) BlueFind
WowDirectory
Best of the Web
GeniusFind
Be sure to read the submission rules carefully at each site. This will slow you down but it increases your chances of getting your site listed. Listings can last for years, so it's worth while taking your time to get the details correct.
14. Submit to Niche Directories.
Search for smaller, specialist directories in your niche. For example, if your site is on a health topic, look for health-related directories.
How to find niche directories:
• Go to Search It! (It's a very handy free research tool.)
•Scroll to the Search Category, "Specialty Hubs and Directories"
•Choose one of the 4 options in STEP 2
•Read the "Click Here for Information..." help before proceeding
•Complete STEPS 3 and 4, and then click on Search It!
•Read the tutorial. It tells you what to do with the search results
•Get your search results. You should be able to find relevant, themed hub sites and directories which will list
your site. Some charge a fee, some are free.
15. Submit Brief Hints to Newsletters and Blogs.
A brief, useful hint published in an archived newsletter can give you a link to your site for many years - perhaps even a decade or more.
You can also submit tips to blogs.
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