6 Ways To Keep Your Online Customers Away From Your Competition

1. Stay In Touch

Stay in contact with customers on a regular basis. Offer
them a free e-zine subscription. Ask customers if they want
to be updated by e-mail when you make changes to your
Web site. After every sale follow-up with the customer to
see if they are satisfied with their purchase.

2. Friendly Web Site

Make it easy for your customers to navigate on your Web
site. Have a “FAQ” page on your Web site to explain
anything that might confuse your customers. Ask them to fill
out an electronic survey to find out how make your Web
site more customer friendly.

3. Easy And Free Communication

Make it easy and for your customers to contact you. Offer
as many contact methods as possible. Allow customers
contact you by e-mail. Hyperlink your e-mail address so
customers won’t have to type it. Offer toll free numbers for
phone and fax contacts.

4. Teach Your Employees

Make sure employees know and use your customer service
policy. Give your employees bonuses or incentives to practice
excellent customer service. Tell employees to be flexible with
each individual customer, each one has different concerns,
needs and wants.

5. Impress Your Customer

Give your customers more than they expect. Send thank
you gifts to lifetime customers. E-mail them online greeting
cards on holidays or birthdays. Award bonuses or discounts
to customers who make a big purchase.

6. Be Nice

Always be polite to your customers. Use the words Please,
Thank You, and Your Welcome. Be polite to your customers
even if they are being irate with you. Always apologize to
your customers should you make a mistake. Admit your
mistakes quickly and make it up to them in a big way.

The Secrets Of Chat Room Marketing Exposed

Chat Room Marketing is the use of online chat rooms to
promote your product or service. Chat rooms are usually
broken into categories. Find the right chat room where your
targeted audience would gather. Create a chat room profile
with your ad, business info, or signature file in it. Announce
to everyone in the chat room something interesting or free
that’s offered on your web site. This will draw visitors to
your web site. Always be aware of chat room rules before
engaging the visitors in a sales pitch that could be considered
SPAM.

Send electronic messages to target people in the chat room
that would be interested in your products or services. Start a
conversation with them. After a few moments indirectly
bring your sales pitch into the conversation. This is a great
way to do one-on-one selling electronically. Do not directly
SPAM them with your messages.

~Marketing With Your Web Site’s Chat Room~

Just having a chat room on your Web site can create an
online community and bring visitors to your Web site. Host
a free online seminar in your chat room about a subject of
your expertise. Use a chat room to meet with current
customers if they have any questions or problems. Regularly
schedule free events in your chat room. Schedule experts to
speak in your chat room.

Host other people’s chat rooms as an expert. Charge for
doing this to earn extra money or just do it for free to gain
publicity. Make sure your spelling and grammar is correct
when chatting, so people understand what you are typing.
Use some chat room emotions and acronyms to help people
understand you’re typing.

Use ” ” to show your laughing

Use ” ” to show you are smiling

Use ” BTW ” which means “by the way”

Use ” FAQ ” which means “frequently asked questions”

Use ” IMHO ” which means “in my humble opinion”

Use ” LOL ” which means “laughing out loud”

Use ” TU ” which means “thank you”

Marketing your products or services in chat rooms is a
more personal way to gain new customers. Prospects are
actually communicating with you instead of reading your ad.
You may even make a few friends along the way.

18 Reasons To Write An E-book And Then Give It Away

1. People will visit your web site to get the free valuable
information.

2. Advertise your products or services in the e-book.

3. You will become known as an expert on the subject
of the e-book.

4. Offer the e-book as a free bonus for purchasing one of
your products or services.

5. Allow other people give away the e-book to increase
visitors to your web site.

6. Gain new leads by having people sign up and give their
contact information before they can download your e-book.

7. The word “FREE” is the most appealing word on the
internet.

8. Conduct market research asking people to fill out a
survey before getting the e-book.

9. Make money selling advertising space in the e-book.

10. Give away the e-book as a special gift to your current
customers letting them know you appreciate their business.

11. Gain free advertising by submitting the e-book on
freebie sites.

12. Make money selling the reprint rights to people who
would like to sell the e-book.

13. You’ll gain valuable referrals from people telling others
about your e-book.

14. Make money cross promoting the e-book as a free
bonus with other people’s products or services.

15. Gain free publicity sending press releases announcing
your ”Free E-book Giveaway.”

16. Increase subscribers to your e-zine by giving away the
e-book as an incentive to subscribe.

17. Give away the e-book to people that join your affiliate
program.

18. The biggest reason you should write an e-book and
then give it away for free: you’ll feel good helping people
improve their lives.